Thursday, July 10, 2025

Beer Market Forecast: Projected CAGR of 4.1% Through 2025-2034 Amid Evolving Consumer Preferences

 



 Beer is one of the world’s oldest and most widely consumed alcoholic beverages. It is made by brewing and fermenting cereal grains—primarily barley—flavored with hops for bitterness and aroma. Beer is an alcoholic beverage produced by the fermentation of malted cereal grains, primarily barley, flavored with hops and brewed using water and yeast. It is classified into various types such as lagers, ales, stouts, and porters based on the fermentation process, ingredients, and flavor profile. Beer is commonly consumed for recreational, cultural, and social purposes across the globe.

The global beer market was valued at USD 812.2 billion in 2024 and is anticipated to grow at a CAGR of 4.1% during the forecast period from 2025 to 2034. 

Drivers

Rising Social Consumption: Increasing social gatherings, parties, and cultural acceptance of moderate alcohol consumption drive beer demand.

Product Diversification: Growing popularity of craft beers, flavored beers, and premium brands attracts diverse consumer segments.

Urbanization and Changing Lifestyles: Young urban populations with higher disposable income and exposure to global drinking trends boost sales.

Expansion of Distribution Channels: Availability of beer through retail stores, pubs, bars, restaurants, and online delivery platforms enhances reach.


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Beer Market Companies Are:

AB InBev; Heineken N.V.; Carlsberg Breweries A/S; Molson Coors Beverage Company; Asahi Group Holdings, Ltd.; Diageo; China Resources Beer (Holdings) Company Limited; Boston Beer Co.; Kirin Holdings Company Limited; Beijing Yanjing Beer Group Corporation.

 

Restraints

Stringent Regulations: Government regulations, taxation policies, and age restrictions on alcohol sales can limit market growth.

Health Concerns: Rising awareness about alcohol-related health risks and lifestyle diseases may deter some consumers.

Seasonal Demand Fluctuations: Beer consumption is often seasonal, peaking in summer or festive periods, leading to inconsistent sales.

Opportunities

Emerging Markets: Untapped markets in developing countries with growing urban populations and changing social norms present expansion opportunities.

Innovation in Low-Alcohol & Non-Alcoholic Beers: Increasing demand for healthier alternatives fuels the development of non-alcoholic or low-alcohol beer variants.

Sustainable Brewing Practices: Consumers appreciate eco-friendly brands; breweries adopting sustainable packaging and production methods can gain an edge.

Tourism and Hospitality Sector: Growth in tourism and the rise of brewpubs and beer festivals can contribute to increased sales.


Challenges

Intense Competition: Presence of numerous international and local brands creates stiff competition, pressuring prices and margins.

Supply Chain Disruptions: Sourcing raw materials like barley and hops can be impacted by climate change or trade restrictions.

Changing Consumer Preferences: Shifts toward other alcoholic beverages like spirits, wine, or ready-to-drink cocktails can affect beer consumption trends.

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